News

G2’s Spring 2024 Reports: 20k+ Reports Serve as a Guide for Software Buyers’ Unique Business Needs

A clear indicator that Spring has sprung: the release of G2’s 2024 Spring Reports, which are now...

Data Solutions

Don’t Be Fooled, These Are Real Software Applications — Including Pet Grooming!

Yes, today is April Fool’s Day. But don’t be fooled, the categories we are highlighting in this blog...

News

G2 + Sendoso Integration Takes Incentivized Review Campaigns to the Next Level With First Gifting Integration of its Kind

Are you truly "customer obsessed?” For most B2B sales, marketers, and product teams, this phrase...

News

G2 Drives Sales Team Success with Content, Buyer Intent, Review Offerings

As the world’s largest software marketplace, with 2.5 million trusted reviews, G2 has long been a secret...

News

Introducing G2 TechBlend: G2 & TechTarget Partnership Bridges B2B Tech Content Gap

The B2B technology landscape is constantly evolving. Across our G2 marketplace, we’ve observed a 7%...

News

G2’s 2024 Best Software Awards: Celebrating Winners & Uncovering Trends

Today we unveiled G2’s 2024 Best Software Award winners: hundreds of software companies and products...

News

G2 & Spotlight Bring Customer Voice Insights to Analyst Relations Teams

Before arriving at G2 last year to lead Market Research, I spent more than 15 years in the analyst...

Data Solutions

G2 Data Solutions’ Market Movers in Video Conferencing Software

Last October, we introduced a new quarterly series from G2 Data Solutions called “Market Movers,” where...

News

G2’s 2023 Year in Review

At G2, we’re about to wrap up our fiscal year and are reflecting on 2023. Despite challenges we’re all...

Labs

Announcing G2's Deals Day 2024: Buy Premium Software at VIP Prices

Happy New Year!

News

ICONIQ Growth Report Reveals Top Go-to-Market Tech Stack Tools Based on G2 Review Data

As a marketer, I’m constantly evaluating the way we go-to-market (GTM). And through conversations with...

News

How G2 Marketing Solutions Drives ROI

While G2 has long been known as the top place to go for feedback on B2B software, we have evolved over...

Data Solutions

G2 & Harmonic Data Reveals Top 10 AI Startups to Watch

As the world’s largest software marketplace, G2 has a wealth of data depicting what’s happening across...

News

Insights from G2’s Winter 2024 Reports: Less than 3% of Products & Services Earn Leader Ranking

Before we close out the year and celebrate the holiday season, here at G2 we just released our Winter...

Data Solutions

G2 Data Solutions Analysis: The Impact of AI Features on Software Vendors’ Customer Interest & Satisfaction

It’s no secret that AI technology is booming, especially since the launch of ChatGPT. As of Q2 2023,...

News

Exclusive Offer for G2 Buyer Intent Users: Supercharge Sales Outreach with ZoomInfo Contact Data

Sales pros around the globe can all relate to a common frustration: having a vast list of well-fit...

News

Chad Gold Joins G2 as First-Ever CFO

Following the recent appointment of Eric Gilpin as G2’s Chief Revenue Officer (CRO), I’m excited to...

Labs

What is G2 Labs? The Role of a Labs Division in Your Organization

The tech world is evolving at breakneck speed. What was once cutting-edge is now outdated, presenting a...

News

Level Up Your G2 User Profile with G2 Achievements

At G2, innovation is at the heart of everything we do. We are constantly striving to make the experience...

Labs

5 Tips to Turn Innovation Blockers into Accelerators

In my journey through the tech industry, I've come to recognize distinct mindsets.

News

G2 + Gong Integration Powers Personalized Sales Outreach to Accelerate Pipeline

If you’re a B2B sales pro, it’s likely you’re familiar with revenue intelligence platform Gong. With the...

Labs

Meet G2’s Monty: The Multi-talented AI Chatbot

In the blink of an eye, the world of artificial intelligence has surged ahead, leaving us awestruck by...

Data Solutions

G2 Data Solutions’ Market Movers in Project Management Software

While there’s no question that the past year has been down when it comes to software investment and...

News

How G2 is Experimenting with AI to Supercharge Software Review Insights

At G2, we continue to challenge ourselves to embrace AI to work smarter and bring new innovations to...

News

Introducing G2’s State of Software Report: How AI is Powering the Rapid Growth of Software

The B2B software landscape is constantly evolving. And as the world’s largest software marketplace, we...

News

Pavilion + G2 Announce Inaugural 2023 GTM Award Winners

Earlier this summer, we shared our partnership with Pavilion to launch the inaugural GTM Awards – an...

Labs

Embracing Change: G2's Formula for AI-Powered Success

2023 has been the year of Generative AI.

News

Welcoming Dane Howard, G2’s New VP of Product Experience Design

Our G2 Product R&D department - 300 employees strong — is committed to building products customers love,...

News

Welcoming Eric Gilpin as G2’s Chief Revenue Officer

In G2’s nearly 11-year journey, we’ve experienced significant growth and some momentous milestones along...

News

G2 Fall 2023 Reports: The Who’s Who of Software this Season

Another quarter has flown by and this week we released our latest quarterly Market Reports. G2’s Fall...

News

Simplify & Amplify Review Collection with G2’s Review Us Button

More than 8 in 10 software decision makers say they use online review sites during the software buying...

News

G2 Expands Software Marketplace with Grids® Recognizing Outstanding B2B Service Providers

G2 has long been known as the place you go for software. And we are: with over 2 million verified...

Labs

G2's AI Monty: Summer Heatwave of Exciting New Features!

As summer draws to a close and we all seek ways to beat the heat, G2’s AI Monty shows no signs of...

Labs

Introducing G2’s ChatGPT Plugin: Transforming the B2B Software Research Experience with AI

Earlier this year, we introduced the first-ever AI-powered business software advisor: G2’s Monty. We did...

News

G2 & Salesloft Transform Buyer Intent Signals into Next Best Actions for AI-Powered Sales Workflows that Drive Revenue

Buyer intent data can be a secret weapon for Sales, BDR, and CSM teams. It helps retire the need for a...

Labs

Gain Early Access to G2's Monty for Sales, Your New AI Selling Assistant

In today’s challenging working climate, Sales and Marketing teams face an uphill battle - tight budgets,...

News

Developing the Next Generation of Tech Talent: G2 Joins Pledge 1% to Improve STEM Education Access

When my fellow G2 co-founders and I started the business over a decade ago, we committed to a set of...

News

What to Know About Changes Rolling Out to G2 Profiles

At G2, we're all about making things better for our customers and the millions of software buyers...

Labs

Step 1 of Building a Successful Tech Company: Build Where the Ball is Going

My family and I had the privilege to travel to Africa last month.

News

Recognizing GTM Excellence: The GTM Awards from Pavilion + G2

Earlier this year, we launched GTM Innovators, a series where I sit down with industry leaders and...

News

G2 Launches Executive Advisory Board

At G2, customer feedback is the backbone of our business. Our software marketplace is fueled by over 2...

News

Introducing Shreyans Dugar as Head of G2 India

In 2019, G2 opened its Asia Pacific headquarters in the burgeoning tech hub of Bengaluru, India. Since...

News

G2 Survey Findings: Exploring EMEA Software Buyer Behavior in 2023

At G2, we recently released our 2023 Software Buyer Behavior Report. The report highlights key trends,...

News

G2 Summer 2023 Reports: The Movers, Shakers, & Top Performers

Before you head out on your summer vacations, don’t forget to pack the flip flops, sunscreen, and a good...

Labs

G2 Introduces Team Buying Beta Program

Your quest to identify the ideal software solution for your needs often feels like navigating a...

News

What to Know about Asia Pacific Software Buying Behavior in 2023

As VP of Asia Pacific at G2, I’m constantly keeping a pulse on software buying trends in the region....

News

B2B Marketing & Sales Pros, Develop your Skills & Credentials with G2 University Certifications

B2B sales and marketing move fast. New channels and tools are constantly emerging, along with new...

News

Why I Wanted to Work at G2: Reflections from G2’s VP of Security Market Research

There are a lot of reasons anyone looks for a new job. Usually it's for financial reasons. I can say...

News

5 Factors Shaping the Modern Software Buyer Over the Next Year

Current economic challenges might indicate a pullback in software spending – but think again. Businesses...

News

G2 Verified Surveys Serve Up Unique Insights to Inform B2B Software Investment, Acquisition, & Strategy Decisions

The B2B software landscape is constantly evolving. Our marketplace on G2 is a clear indicator of this:...

Labs

Five New Upgrades to G2’s AI Monty

AI is moving fast and so are we.

News

Cybersecurity Expert Dr. Chase Cunningham Joins G2

It’s hard to believe over three months have passed since I joined G2 as VP of Market Research. In this...

News

G2 Promotes Tenured Leaders Joe Stuckel & Marty Duffy to SVP Roles

Last year, we celebrated G2’s 10-year anniversary. Now, we’d like to celebrate two individuals who have...

G2 Continues EMEA Growth with Dublin Expansion

Originally from Dublin, my career has truly taken me on a world tour. I’ve spent the past 15+ years...

Labs

G2's AI Monty Launch: Reflections One Week Out

Last week, we released an Alpha version of Monty, the first ever AI-powered chatbot to help people buy...

News

Introducing G2 Track Purchase Reports: The Ultimate Solution to Renew and Purchase SaaS with Confidence

People generally don’t like buying a new car at sticker price, just as much they don't like paying list...

Labs

G2's OpenAI-Powered Monty Changes the Way Businesses Discover Software

Today, I’m really excited to introduce you to Monty, G2’s first ever virtual assistant that will change...

News

G2 Spring 2023 Reports: Enterprise Vendors Dominate Top Ranked Software Companies

Spring has sprung which means at G2, our Spring 2023 Reports are now live. If you haven’t checked them...

News

Celebrating G2’s Legal Team Growth & Promotion of Eunice Buhler to General Counsel

In January 2022, we welcomed Eunice Buhler to G2 as our Vice President and Head of Legal. Today, we are...

News

The Tech Community Will Remain Resilient: A Message of Support from G2’s CEO on the SVB Situation

It’s been mere days since the collapse of Silicon Valley Bank (SVB), and yet so much has unfolded – from...

With G2 Stack, Buyer Intent Customers can Harness the Power of Technographic Data

Intent-based targeting is crucial for B2B marketers to effectively reach and engage ideal customers,...

News

G2 Introduces Interactive Demos

Product Led Growth (PLG) has been defined as “a strategy that relies on using your product as the main...

News

Bowery Capital + G2 Report Reveals Top Software Tools for the Startup Sales Stack

Modern businesses recognize how valuable marketing and sales functions are to their success. But if...

News

G2’s Rookies of the Year: Top 25 “New” Software Products to Watch

Earlier today, we revealed our 2023 Best Software Award winners. As noted in our methodology, to be...

What to Know About G2’s 2023 Best Software Awards

Each year, I look forward to the release of our annual Best Software Awards at G2 as our own sort of...

News

Welcoming Chris Voce as G2’s VP of Market Research

Most people know G2 as a B2B software marketplace and reviews site, featuring a wealth of trusted peer...

News

G2 Data Powers ICONIQ Growth Report: Top Tools in the Essential Software Stack

It’s no longer a question today if software is essential to business success. We’ve all reaped the...

News

Reflecting on Another Year of Growth for G2 in 2022

2022 was a tumultuous year for many in SaaS, as we all faced economic headwinds and uncertainty. At G2,...

News

G2 Winter 2023 Reports: The Top Software Companies, Products, & Categories

The tell-tale signs of the season have arrived: snow (well, maybe not here in Atlanta), hot cocoa, warm...

News

A Revamped Martech Map, Powered in Part by G2

If you follow marketing technology, then you’re familiar with the Martech Map (or “supergraphic” as it’s...

News

Six G2 Buyer Intent Insights in GTM Partners’ Economic Impact Study

It would be quite the understatement to say that the global economy has had its ups and downs the last...

News

Introducing G2 Market Intelligence: A Live Data Hub Informing Smarter Go-to-Market Decisions

Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire...

News

G2 Introduces Product Suites: The One-Stop Shop for Software Sellers’ Suite, Platform, and Cloud Offerings

A 2018 ComputerWeekly.com article declared that “software suites will dominate the business applications...

News

G2 Fall 2022 Reports: Insights Gleaned from 13,057 Software Products

It’s hard to believe another season has flown by. If the sudden influx of pumpkin spice and apple cider...

News

G2 + ZoomInfo Integration = Game–Changer for Sales and Marketing Teams

I’m a big believer in the power of buyer intent data. To have insights into who is actually in-market...

News

3 Top Trends from G2’s 2022 Software Buyer Behavior Report

It’s hard to believe a whole year has passed since we announced our G2 2021 Software Buyer Behavior...

News

G2's Software Marketplace Data Powers GTM Partners' Comprehensive Guide to Go-to-Market

Despite the economic headwinds seen this year, the B2B industry is still spending. But, there’s a closer...

News

G2 Streamlines Sales Process, Connecting Software Buyers and Sellers with Chili Piper Integration

In B2B, the saying “time is money” really hits home — considering that it takes B2B sales teams 42 hours...

News

BCG Taps G2 Data to Reveal Software Growth Indicators for Investors

The software investing landscape is looking much different lately compared to the past year, which saw a

News

Insights from G2’s Summer 2022 Reports

Every three months, G2 releases our quarterly reports, ranking the 100,000+ software sellers and...

News

From the Lab: Review a Crypto or Blockchain Product, Earn an NFT

At G2, our marketplace is driven by authentic, vetted, and verified reviews from real software users....

News

Collect More Software Reviews with G2 + Delighted Integration

We know that the B2B software buying journey is continuously evolving to mirror consumer shopping...

News

G2 Powers Microsoft Marketplace Listings with Authentic, Verified Peer Reviews

At G2, our partnerships are extremely meaningful to us. As we grow and strengthen our ecosystem, we...

News

G2 Named to Inc. Magazine’s Annual List of Best Workplaces for 2022

I know many of us are sick of hearing about “The Great Resignation” by now. I personally think of it as...

News

G2 + 6sense Drive More, Verified Buyer Intent Data for G2 Customers

For B2B marketing and sales pros, Intent data is a real game-changer. And with over 6 million in-market...

News

Welcoming Eunice Buhler, G2’s New VP & Head of Legal

Following a year of record growth here at G2, we aren’t slowing down. In fact, we’re picking up the...

News

The G2 Partner Hub: Where G2 and Your Favorite B2B Software Meet!

Whether you’re in Sales, Marketing, Customer Success, or Operations, you know how important it is to get...

News

G2 Unveils the 2022 Best Software Award Winners

The moment we’ve all been waiting for has arrived. Today, we’re excited to announce G2’s 2022 Best...

News

Introducing the 2021 Bowery Capital + G2 Startup Sales Stack Report

Sixth annual report unveils top vendors and key trends among sales and marketing software solutions

News

G2 Achieves Record Growth in 2021

Every year, it’s essential to look back on what you’ve accomplished, to take stock of your journey and...

News

G2 Launches Investor Solutions

The SaaS industry presents profound opportunities for investors, but, historically, has been challenging...

News

G2 Buyer Intent Announces Four New ABM Integrations

A New Age of Software Buying We’re thrilled to announce G2 Buyer Intent has integrated with four...

News

G2’s Software Buyer Behavior Report Sheds Light on Buying Trends

After surveying hundreds of B2B decision makers for our new Software Buyer Behavior Report, it’s become...

News

The Best 10 B2B Software Companies in Brisbane Right Now

When it comes to software in Australia, most people think of Sydney first and then maybe Melbourne. But...

News

Introducing G2’s new Chief People Officer: Priti Patel

It’s been a record summer for G2. In case you missed it, we announced our $157M Series D raise and $1.1B...

News

The Best 10 B2B Software Companies in Hong Kong Right Now

When one thinks of the top industries in Hong Kong, usually banking or professional services come first...

News

The Best 10 B2B Software Companies in Melbourne Right Now

When it comes to technology in Australia, Sydney often has received the glory.

News

G2 Raises $157M at a $1.1B Valuation

G2’s mission has always been to bring transparency and trust to B2B software and to make discovering and...

G2 Gives Celebrates Pride With OutRight Action International

On June 28, 1969, New York City police raided the Stonewall Inn, sparking an uprising by patrons and...

News

G2’s PEAK Performers & Givers - Spring 2021

Deep in G2’s DNA is a commitment to four guiding principles: performance, entrepreneurship,...

News

Introducing Amanda Malko: G2’s New CMO

After a record-setting year, G2 is poised for more growth in 2021.

News

The Best 10 B2B Software Companies in Hyderabad Right Now

Hyderabad has always had an important position in India’s growing software economy.

News

The Best 10 B2B Software Companies in Singapore Right Now

When it comes to tech start-ups in Singapore, the spotlight is focused on the B2C market.

G2 Closes Record Setting Quarter Amid Shifting Buyer Landscape

As we begin to celebrate the holidays after such a challenging 2020, we want to express our gratitude to...

Funding IPOs and Acquisitions

Your Company Has Majorly Benefitted From COVID ...Now What?

First off, you have my permission to take a minute for yourself: inhale, exhale, and smile.

News

A New World of Remote Work: A Smarter Software Stack with G2 Track

With face-to-face interactions (momentarily) a thing of the past, we’re all leaning on tools like Zoom,...

News

So you made the G2 Best Software 2020 list! Now what?

Congrats! Your company has earned a place on G2’s Best Software Awards for 2020. No small feat. Step 1:...

News

G2 Announces Syndication Partnership with AppSmart

“The AppSmart Marketplace is a powerful ecosystem transforming how technology is bought and sold in the...

News

Retarget G2 Profile, Category or Competitor Visitors on LinkedIn with Matched Audiences

“It's a big day for Marketers everywhere! G2 has joined the LinkedIn Marketing Partner Program to help...

SaaS Companies Are On The Rise In India

With the third-largest tech ecosystem in the world, India has built a strong reputation as a software...

Goodbye 2019, Hello Cool New Features

I know I know, you secretly come here for the Game of Thrones references. And low key, I secretly write...

G2 to Display Authentic User Reviews in AWS Marketplace

Today we’re announcing that G2.com will syndicate user reviews in AWS Marketplace. AWS Marketplace is a...

News

Here’s to You, G2, and Our Next 1 million Reviews

A red dot appeared next to the #allhands_news channel in my Slack bar. I clicked it. It was a message...

Data Integration

Manual Data Extraction Making You Crabby? Meet G2's CRM Connector to Salesforce®

I love crab meat, but I really don’t like working for it. Delicious as the meat is, I resent the tedious...

Australia & New Zealand Software Companies Can Compete Globally

Software-as-a-Service (SaaS) has helped companies around the world easily tap into world class software....

G2 on The Deloitte Technology #Fast500

At G2, we know a lot about software and how it helps businesses reach their potential. We also uniquely...

G2 Providing Asia Pacific Research To Regional Tech Buyers

Since our founding, G2’s goal has been to help technology buyers learn from others through our...

Data Integration

Beat Your Competitors to the Conversation with G2's Integration to SalesLoft

You’ve got the map to the buried treasure, but no key. You win a brand new car, but no license. It’s...

The 2019 Accel Euroscape highlights top SaaS companies, informed by G2 data

Today’s announcement of the 2019 Accel Euroscape features some impressive data points on the growth and...

review automation

Obsessed with Customer Obsession? Same. Introducing: G2 Review Automation

2012 was a simpler time: Gangnam Style topped the charts. Eli Manning actually won Super Bowls....

G2 Launches Major Presence in Asia Pacific. Here’s Why We Did It Right Now!

Since its founding, G2 has served a global audience of software buyers and providers. One of the most...

G2 to Power ServiceNow Store with Syndicated Customer Reviews

One of the most exciting opportunities at G2 lies in sharing the authentic consumer voice, on our...

G2 Partners with AppDirect to Bring Ratings and Reviews to AppDirect's New Add-on Store

Digital marketplaces are booming, which means businesses need an efficient way to find the right...

News

Join G2 at Oracle OpenWorld to Help Raise Money for Girls Who Code

G2 is ready for OpenWorld 2019, and we will be there next week with 60,000+ of our fellow leaders in...

New Season = New Look for G2

August marks the start of G2’s second half, which is always an exciting time packed with a ton of new...

Reach 2019: G2.com, LIVE

“Wait,” said Godard, my boss, G2’s CEO.

Announcing my.G2: Manage Your Products Better on G2 with New Interface and Analytics Page

Here at G2, we understand that G2 administrators have a huge and important role to play. From managing...

G2

G2 Is One of the Fastest-Growing Private Companies in America

Thanks to you, G2 has grown faster than ever to help software buyers reach their potential. In the last...

Track

G2 Track Monitors Vendors’ Compliance Data, So You Don’t Have To

Compliance Hub Helps Businesses Ensure Vendors Comply With Standards

Culture

G2 Opens Asia Pacific Headquarters in India’s Talent Hub, Bengaluru

G2 is growing. What started as a way for business software users to rate and review products has grown...

News

Sky News talks with Godard Abel

“We just published our G2 Best Software Companies in EMEA…” said Godard Abel, G2’s CEO.

News

G2 Announces Global Expansion with London Office

At G2, we are on a mission to help companies around the globe make better business decisions.

MAY we tell you about our recent product updates?

We made it, people! Winter has come and gone and Game of Thrones is officially a wrap.

New Acquisition Makes G2 Review Management Faster & Easier Than Ever

You won’t find an industry that needs fresh, recent reviews more than B2B tech.

News

Get ‘the G2’ on B2B Service Providers with G2 Services Reports

Until now, there’s never truly been a single, recognized location for B2B Service providers of any kind...

News

Bringing G2 Reviews to CDW’s Innovative Marketplace

Let me begin by saying that, from a partnerships perspective, there’s never been a more exciting time to...

G2 + PathFactory: Enabling Buyers with User Generated Reviews

At G2, we’re all about helping businesses discover, buy, and manage the technology they need to reach...

Spring 2019 Product Roundup

Not to jinx it, but it is FINALLY starting to get warm in Chicago. And as someone who had to deal with 3...

So Helpful Its Unfair: Say Hello to Your G2 Insight Subscription

“A point of view can be a dangerous luxury when substituted for insight and understanding.” Marshall...

Powering Smarter Selling with G2 Buyer Intent + LinkedIn Sales Navigator

Prospect smarter with the powerful combination of G2 Buyer Intent Data and LinkedIn Sales Navigator

Connecting G2 to the Marketing and Sales Tools You Love (and Need)

If you’ve been following along with our product updates here, we've mentioned our Integration Hub as a...

News

Best Software Awards 2019

Congratulations! Your company has earned a spot on our 2019 Best Software Awards.

News

Winter 2018 Product Updates

Winter has arrived! And with it, our Winter Product Update. And we finally know what month the final...

Buyer Intent

A Tale of 200 MQLs: Generating Leads with True Intent

Generating leads? Ha. Easy, breezy, beautiful, I’ve got it covered.

News

G2 Crowd Raises Series C Round to Continue Revolutionizing Business Buying

We’re excited to announce our $55 million Series C funding round led by IVP, with participation from ...

News

Fall 2018 Product Releases

Amplify the voice of your biggest advocates and accelerate pipeline with our latest releases

Say “Hello” to G2 Support

Your success is our success, and G2 Crowd is always looking for more ways to make you successful by...

The Rise of Sales Engagement Software

Companies and decision makers today have access to more technology solutions than ever before. Maybe...

The G2 Momentum Grid: Highlighting High-Trajectory Companies You Need to Know

Most companies don’t die because they are wrong; they die because they don’t commit themselves.

News

G2 Crowd Ranked No. 179 Fastest-Growing U.S. Company

In 2018, the G2 Crowd team celebrated rapid growth.

Zapier + G2: Making Your Work Life Easier

Guess who’s back...back again… Me! I know it’s been a little while since we last chatted, but we’ve been

News

Introducing: The G2 Crowd Product Blog

We are excited to launch our new product marketing blog, and we hope you like it!