G2 Providing Asia Pacific Research To Regional Tech Buyers

Chris Perrine
Chris Perrine  |  October 30, 2019

Since our founding, G2’s goal has been to help technology buyers learn from others through our unfiltered, unbiased, 100% validated reviews. With almost 1,000,000 reviews, G2 is now a global authority on business software, empowering companies large and small to make better buying decisions.

From our reviews and research, we see tech buyers having a different experience based on their geographic region. Various factors come into play, including the support customers receive, local presence of the vendor, language capabilities, and how well-localized their technology is.  A great example is our recent Top Global Vendors in Asia Pacific list. While many vendors were on both this list and our Global Best Software Vendors list, their rankings varied significantly by region.  Based on these different experiences, Asia Pacific tech buyers need better insight to identify which vendor is going to be the best choice for them.

G2 is now meeting the needs of Asia Pacific tech buyers by producing local research based on reviews from the region. Our research analyzes local satisfaction with vendors, ranks their performance, and looks at how they measure across key metrics. With our local focus, we also identify local vendors and how they compare in-region with their global competitors.  

Currently, G2 has published Asia Pacific research on the following categories: 

  • Applicant Tracking Systems (ATS)
  • Application Performance Monitoring (APM)
  • Business Intelligence Platforms
  • Customer Relationship Management (CRM)
  • Expense Management
  • Helpdesk
  • Internal Communications
  • Marketing Automation
  • Social Media Management
  • Video Conferencing

What’s Next?

In our next round of research (Q4 2019), we will expand and produce Asia Pacific research for close to 50 categories.  The research will also be available by sub-regions, including Australia & New Zealand, India, and Southeast Asia. As G2 continues building reviews across the region, our goal is to increase the local coverage of our over 1,800 global categories.

From our data, we know Asia Pacific tech buyers want to understand the experience of their peers in the region. With G2’s local Asia Pacific research, we are enabling this and empowering these buyers to make better decisions.

Chris Perrine
Author

Chris Perrine

Chris Perrine is a seasoned leader and entrepreneur with over 20 years of experience in the Asia Pacific region. Having co-founded Springboard Research and successfully exited to Forrester, he's also helped build IDC, ProductReview.com.au, as well as now leading G2's efforts in the region.