G2 Announces Global Expansion with London Office

Henrique Moniz de Aragão
Henrique Moniz de Aragão  |  June 10, 2019

At G2, we are on a mission to help companies around the globe make better business decisions. 

Today, we’re excited to announce the opening of our new London office and the launch of the Best Software Companies in EMEA to better support our global buyers.

Since 2012, our team has helped millions of companies find the right technology for their businesses. With over 750,000 reviews and 80,000 products, we are the world’s largest technology marketplace and are committed to helping software buyers and sellers around the world reach their potential.

First Global Office

When it came to choosing a location for our first global office, we always came back to the UK. Data recently published by London & Partners shows that we’re not alone and that London is the top destination for America tech companies looking to setup an operation outside the US.

What’s also significant is that, in the age of Brexit, London continues to be the epicentre of tech in Europe, concentrating almost double the venture capital raised by tech business compared to the nearest rival in 2018.

In our G2 London office, we plan to hire 15 new team members by the end of 2019 focusing primarily on sales professionals. This growth mirrors what we've seen back in our US offices – we currently have over 300 employees at G2, and with our expansion to London, we hope to have over 400 employees globally at the end of this year.

"London is an international tech hotspot, with great talent and an ideal city to be based as a first stepping stone outside the States.”

Godard Abel, CEO, G2

Best Software Companies in EMEA

In addition to opening an office in London, we are thrilled to launch our first ever Best Software Companies in EMEA awards. According to a recent report, over the next four years the European SaaS market is expected to grow at an annual rate of 25 percent per year. Not only is this spurring a steady influx of US headquartered companies expanding into Europe, but also a surge in funding and growth of European-born businesses over the past decade.

The Best Software Companies in EMEA ranking takes into account over 66,000 user reviews of software products on the G2 platform and examined nearly 900 companies serving the EMEA region. The list identifies the best EMEA-based companies as determined by reviewers from around the world.

Top companies include: 

  1. Wix
  2. SAP
  3. Telegram
  4. ESET
  5. Prezi
  6. TeamViewer
  7. JetBrains
  8. Sage Software
  9. Monday.com
  10. MOO Inc.

See Top 100 Companies at g2.com/emea.

Today is a hugely exciting day for G2 and our partners in the EMEA region. Having built businesses and scaled revenue for global companies in Europe for the last 10 years, I am thrilled that we are opening in London and cannot wait to bring the world’s largest B2B tech marketplace to buyers and businesses all over Europe. 

Henrique Moniz de Aragão
Author

Henrique Moniz de Aragão

Henrique is VP & General Manager of G2, EMEA.